New Vehicle Showroom
Over the past several years, franchise dealers have witnessed dramatic changes in the shopping behaviour of new vehicle buyers.
The Internet has become the number one information source used by consumers to perform research. With first-time vehicle buyers in particular, this trend is even more pronounced; more first-time buyers rely on the Internet for information than all mass media (TV, radio, magazines, and newspapers) combined.
The numbers clearly indicate that shopping for vehicles on the Internet isn't a future trend; it is an established and mature consumer behaviour that dealers must understand before they can exploit it.
So how does a dealer capitalize upon that behaviour? Many dealers struggle to take advantage of the Internet selling opportunity. Some dealers complain that visitors to their web sites are just shoppers conducting research. In fact, they are right.
The key to a successful Internet strategy, is to understand that these "researchers" turn into genuine customers incredibly quick once they have acquired the right information. Dealer sales tools from Driving Dealer Solutions - like the New Vehicle Showroom - satisfy that thirst for information, so that more shoppers turn into genuine customers while they're on your web site.
Driving Dealer Solutions New Vehicle Showrooms provide comprehensive vehicle specifications, which attract higher search engine rankings and drive more traffic to your web site.
Search engines regularly "read" the content on every page of every site on the Internet, and then rank those pages and sites according to how well they relate to different kinds of search terms. While search engines (like Google) respond to a broad spectrum of always-evolving optimization techniques, the fact remains that search engines have always - and will always - reward sites with content that is both meaningful and relevant to consumer search terms.
Retaining Visitors and Earning Leads
Attracting more visitors is a good first step; the next step is to retain those visitors and convert them into genuine leads. More leads don't necessarily translate into more sales, but well-qualified leads help make that equation a reality.
Driving Dealer Solutions New Vehicle Showrooms provide current and complete vehicle data about every make, model, and trim.
All this rich content makes Driving Dealer Solutions dealer web sites "sticky"; that is, visitors who read the content spend more time on your web site while they research their purchase. Driving Dealer Solutions New Vehicle Showrooms empower dealers to retain more traffic rather than sending their visitors to other web sites for information, where those prospective leads are often lost to competing dealers.
Our tools help you retain more visitors, then give you maximum opportunity to earn their leads. While Driving Dealer Solutions New Vehicle Showrooms satisfy the Internet shopper's need to make well-informed decisions, a variety of built-in lead generators motivate the customer to submit genuine and well-qualified leads.